Snapchat’s Lenses Aren’t Just for Human Faces Anymore by Kia Kokalitcheva @FortuneMagazine November 8, 2016, 4:10 PM EST E-mail Tweet Facebook Linkedin Share icons Snapchat is taking its popular “lenses” feature beyond our faces. On Tuesday, the ephemeral messaging app rolled out a new update that includes what it calls “world lenses,” a take on its popular feature that lets users decorate their photos and videos with animated overlays. While the original lenses focused on the user’s face, they now come with a few options to decorate the entire photo or video, not just a person’s face. For example, users can now can add some snowflakes to a photo of a cold office, or sprinkle some pink hearts on an image of friends at a party. To access the feature, users need to open the Snapchat app to its camera screen, then tap in the middle of the screen to activate the lenses and pick one. Get Data Sheet, Fortune’s technology newsletter. Snapchat first introduced these animated lenses for selfies in September 2015. It has since added the ability for advertisers to pay thousands of dollars to sponsor a lens. As part of the app update, Snapchat also added the ability to flip back through a Story, which is a collection of photos and videos that last 24 hours. Instagram, which recently released a similar feature to Stories, already has this capability, as tech new site The Verge points out. Founded in 2011, Snapchat first exploded as a popular app for teens weary of permanent social networks like Facebook haunting them later in life. Since then, the company has been adding new features like its lenses, location-based filters, Stories, and Discover, which is a hub in its app where users can browse bite-size news articles. Last month, it announced that it is changing its name to Snap Inc. as it prepares to debut its second product, a pair of connected sunglasses for recording short video clips.