Formula E is Putting Fans in the Driver’s Seat With Virtual Reality by Kirsten Korosec @FortuneMagazine March 25, 2016, 5:13 PM EDT E-mail Tweet Facebook Linkedin Share icons Formula E is bringing virtual reality to its electric car racing series. Initially, fans will only be able to download the virtual reality experience in the Oculus Rift and HTC Vive App stores after a Formula E race, starting with the April 2 event in Long Beach, Calif. Eventually, Formula E wants to offer live virtual reality broadcasts of its races. Formula E, and its partner, Virtually Live, have tested live broadcasts in VR during several races in the current season and plan to continue to do so through the final race, the Visa London ePrix in July. The companies released a teaser video, which shows what the immersive experience will be like. Fans will be able to watch the race, check out the surroundings of the track, or experience it from a driver’s perspective. In addition to creating a successful business, Formula E is hoping to serve as a test bed for research and development around electric vehicles, generate interest in the cars, and promote clean energy and sustainability. The global racing series premiered in September 2014 in Beijing and has since been held in nine other cities. Get Data Sheet, Fortune’s technology newsletter. Formula E partner in virtual reality, Virtually Live, is a San Francisco-based startup that aims to create virtual reality experiences for live sports. Virtually Live partnered this month with sports technology and tracking company Stats to further enhance the virtual reality experience by projecting athlete performance data to viewers in real-time. Virtual reality is already changing the way people watch sports—and how elite athletes train. And Formula E is just the latest entrant to the sports-meets-virtual reality movement. Fox Sports and NextVR first tested live virtual reality broadcasts at last year’s Auto Club 400 NASCAR race in Fontana, Calif. That coverage was unavailable to the public. But it did lead to further testing, and ultimately a 5-year partnership to offer fans virtual reality coverage of the Daytona 500, the lead up to NCAA’s March Madness as well as other top sporting events that Fox Sports holds the broadcast rights for. NextVR has also worked to with the NFL, NBA, and NFL to broadcast sporting events.