Here’s how Snapchat plans to make money by Ben Geier @FortuneMagazine May 8, 2015, 1:28 PM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons Snapchat will start charging companies two cents to put video ads on its picture-sending platform, finally presenting a plan for just how the company plans to make money. A 10-second ad on Snapchat will cost advertisers two cents per view, according to AdWeek. Snapchat made the announcement at the Daily Mail/Elite Daily Digital Content NewFronts presentation Thursday. For years, investors and journalists have questioned how Snapchat —which is especially popular with Millennials — would turn its strong user base into cashflow for investors. This latest development could be a sign that the company is trying to move into a position to start bringing in revenue.