LeBron James slammed the company that pays him millions by Ben Geier @FortuneMagazine February 24, 2015, 3:52 PM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons Looks like LeBron James has bitten the hand that feeds him. When discussing how he takes better care of his body now then he did when he was younger, the NBA superstar said he frequented McDonald’s when he was a rookie, according to Cleveland.com. The implication was clearly that the fast food establishment’s grub is less than healthy. There’s just one problem with that — James has a sponsorship deal with McDonald’s that’s worth millions, according to estimates. James may have saved some face with his corporate friends by backtracking and saying he had eaten an Egg and Sausage McMuffin that morning and that he eats at McDonald’s “every day.” Sure, LeBron.