Cloud Storage Startup Emerges With $40 Million in Funds by Barb Darrow @FortuneMagazine April 12, 2016, 12:15 AM EDT E-mail Tweet Facebook Linkedin Share icons Datera, a Silicon Valley startup that says it can bring Amazon Web Services-like block data storage to business customers and service providers, has $40 million in venture funding to market its newly available service. Block storage systems divide data into uniformly-sized chunks that are accessed by servers via common protocols as if they are independent hard drives. In public cloud computing, Amazon amzn Web Services’ Elastic Block Store (EBS), working in tandem with Amazon’s compute servers, is used by thousands of companies. The Question of Who Owns the Data Is Getting Trickier Mountain View, Calif.-based Datera claims its product—Datera Elastic Data Fabric—can offer service providers or other businesses with a block storage option that can integrate with their own infrastructure. The service is compatible with OpenStack and CloudStack open-source cloud frameworks or VMware vmw vSphere server virtualization. It will also work with popular Docker containers as well as Kubernetes and Mesos container orchestration schemes. This is the future of storage In the new world of computing, customers “want their storage fast, at scale, with a self-service delivery model,” Datera co-founder and chief executive Marc Fleischmann said in a statement. Get Data Sheet, Fortune’s technology newsletter Funding comes from Khosla Ventures, Samsung Ventures and Andy Bechtolsheim, co-founder of Sun Microsystems and Arista Networks anet and Pradeep Sindhu, co-founder of Juniper Networks jnpr .