How IHOP is using free pancakes to raise money by Benjamin Snyder @FortuneMagazine March 2, 2015, 12:35 PM EST E-mail Tweet Facebook Google Plus Linkedin Share icons Breakfast chain IHOP is once again giving away free pancakes for National Pancake Day, which this year falls on Tuesday, March 3. On Tuesday, IHOP customers will get a free stack of buttermilk pancakes from 7 a.m. to 10 p.m., writes Consumerist. While the flapjacks are free, IHOP is encouraging customers to donate to Children’s Miracle Network Hospitals or other charitable organizations in exchange for the breakfast offering. IHOP has been giving away pancakes for nearly a decade. Its goal this year is to raise $3.5 million for charities. “Since beginning its National Pancake Day celebration in 2006, IHOP restaurants have raised almost $16 million to support charities in the communities in which they operate,” according to IHOP’s website. IHOP’s U.S. same-store sales were up 3.9% for 2014 year-over-year, the chain’s best performance in 11 years.