8 iconic brands that have disappeared by Melissa Locker @FortuneMagazine November 9, 2014, 11:44 AM EST E-mail Tweet Facebook Linkedin Share icons Soon Nokia will be no more. In the late 1990s and early 2000s, the Finnish tech company made the must-have mobile phone. It became the world’s No. 1 mobile phone maker and a global technology tastemaker. Now comes news that Microsoft is phasing out the brand it recently acquired, in order to focus on the Lumia phone line. With the name switch, the 147-year-old Finnish company’s name will disappear from the technology it helped create. It’s not the only well-known company to stage a vanishing act. Recently it was announced that the once-ubiquitous Hess gas stations that dotted America’s landscape will also disappear as the company focuses on oil instead of retail. While Hess’s and Nokia’s impending disappearances are playing out in the headlines, take a look back at eight other brands that were once household names, but have since disappeared.