Procter & Gamble just reported its worst sales drop in over a year by Reuters @FortuneMagazine October 23, 2015, 7:07 AM EST E-mail Tweet Facebook Linkedin Share icons Procter & Gamble reported its biggest drop in quarterly sales in seven quarters, hurt by weak demand across product categories and a strong dollar. The company also cut its full-year revenue growth forecast, saying it now expected the strong dollar to have a bigger impact of 5-6 percentage points than the 4-5 percentage points anticipated earlier. P&G PG has been focusing on more profitable brands including Gillette shaving products, Pampers diapers and Tide detergent, as it loses customers to companies such as Unilever Plc and Colgate-Palmolive Co and local rivals in markets outside North America. Sales in all of P&G’s product categories fell in double-digit percentage terms in the third quarter, with beauty, baby care and grooming products recording the worst drop. P&G, which gets nearly two-thirds of its revenue from markets outside North America, was also hurt by a nearly 13 percent rise in the dollar against a basket of major currencies in the past year. The net income attributable to P&G rose to $2.60 billion, or 91 cents per share, in the quarter ended Sept. 30 from $1.99 billion, or 69 cents per share, a year earlier. Net sales fell 12 percent to $16.53 billion. Excluding the impact of currency, divestitures and acquisitions, sales fell 1 percent. Excluding items, the company earned 98 cents per share. Analysts on average had expected earnings of 95 cents per share and revenue of $17.17 billion, according to Thomson Reuters I/B/E/S.