This Samsung ad might make you weep by Ben Geier @FortuneMagazine March 16, 2015, 3:11 PM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons A new ad from Samsung Australia features a father on a business trip watching the birth of his child through a virtual reality headset, making him feel like he’s actually in the room. Warning, it may seem to get a bit dusty in your office while you’re watching the video. The ad, which features Samsung’s Gear VR virtual reality headset, is meant to show a possible application for virtual reality technology outside video games. Samsung is one of a handful of tech giants working on virtual reality technology, a field that also includes the Facebook-owned Oculus VR, HTC, and Sony. However, the South Korean tech giant has been struggling lately: Samsung’s overall fourth quarter profit was down 27% year-over year, with profit from the company’s mobile division dropping 64% compared to the same period last year.