Michael Phelps Is Honored on a Wheaties Box for Lifetime Achievement by Sports Illustrated @FortuneMagazine August 30, 2016, 6:02 AM EDT E-mail Tweet Facebook Linkedin Share icons This article originally appeared on SI.com. Congratulations @MichaelPhelps. You’ve inspired us and countless others. pic.twitter.com/124Rf7eEBl — Wheaties (@wheaties) August 29, 2016 Wheaties plans to honor 23-time gold medalist Michael Phelps with a Lifetime Achievement Award box, the company announced. This is the third time that Phelps has been featured on the cereal box. “The greatest athletes in the world have been able to be on the box of Wheaties,“ Phelps said on the Today Show. “To be able to have the first career achievement Wheaties box, it just keeps getting better and better.” See also: This Staple of the American Breakfast Table Is Disappearing Phelps is coming off a successful trip at the 2016 Olympics in Rio de Janeiro as he won five gold medals and one silver medal. He has repeatedly said that he has no plans to make a comeback for the 2020 Olympics in Tokyo as he focuses on his family at home. I'm honored to be featured on the first Lifetime Achievement box from #wheaties#breakfastofchampions @GeneralMills pic.twitter.com/h3L1ut73gX — Michael Phelps (@MichaelPhelps) August 29, 2016 Very cool to see @michaelphelps with his Lifetime Achievement box. #BreakfastOfChampions pic.twitter.com/fWswY4HZAu — Wheaties (@wheaties) August 29, 2016 For more on Michael Phelps, watch Fortune’s video: He will serve as an assistant coach to Bob Bowman at Arizona State University.