China’s CCTV Launches Global “Soft Power” Media Network to Extend Influence by Reuters @FortuneMagazine December 31, 2016, 10:57 AM EST E-mail Tweet Facebook Linkedin Share icons China Central Television (CCTV), Beijing’s largest TV network, said it would launch a new global media platform on New Year’s Day to help re-brand China overseas. The new multilingual operation will have six TV channels and a new media agency, the network said on its website on Friday night. Its CCTV News channel will be rebranded the China Global Television Network, it added. China Ushers Foreign Investors Over to Its Financial Sector China has launched a number of “soft power” initiatives to expand its influence abroad, including other English-language media outlets. Chinese President Xi Jinping urged the new network to “tell China stories well,” the official Xinhua news agency reported on Saturday.