Reese’s Tries — and Fails — to Make Christmas Tree Peanut Butter Cups by Michal Addady @FortuneMagazine November 30, 2015, 2:10 PM EST E-mail Tweet Facebook Linkedin Share icons Hershey-owned Reese’s has been getting a lot of attention on social media lately for its interestingly-shaped peanut butter cups. The treat is supposed to look like a Christmas tree, but Twitter users are complaining that it looks nothing like it. Your Christmas Trees @ReesesPBCups how many people were like "yeah that looks good." Could be pb coal instead. pic.twitter.com/BXM9aFIL05 — Toni H. Tallman (@T2kizz) November 25, 2015 @ReesesPBCups THIS AINT NO TREE!!!! pic.twitter.com/ZcBHpphhPx — Ricky Olivares (@gaybiden) November 22, 2015 The new Reese's Christmas tree looks more like a turd. Perhaps they should call it Reese's Feces. — Jeff Krell (@jeffkrelljayson) November 29, 2015 Reese’s sells these holiday-themed peanut butter cups every year, and every year it’s the same story. Wtf @ReesesPBCups are you really trying to tell me that this is the shape of a Christmas tree? outraged. pic.twitter.com/1NBv7gwbv8 — Shibs. (@S_Deeezy) December 8, 2014 Reese's, you tryna tell me this is a Christmas tree? pic.twitter.com/PYrVOrpSfX — Jösh Bïrd (@Jaibirdee) December 28, 2013 Reese's claims this is Christmas tree shaped…what kind of Christmas trees do they use? pic.twitter.com/0cjVGA3b — Melanie Pancoast (@lemonpantoast5) December 21, 2012 Many are drawing comparisons between the amorphous chocolate blob and Starbucks’ supposed “war on Christmas,” which could explain why this Reese’s fail is getting so much attention after going mostly unnoticed for so long. The Reese's Christmas tree-shaped controversy is just as sad as the Starbucks' red cups situation. — Ana Kieu (@AnaKieu) November 29, 2015 The @ReesesPBCups Christmas trees scandal is the new @Starbucks red cups scandal. The internet loves a common enemy. Tag, you're it #Reeses — Sara Tabatabaie (@SaraTabaie) November 28, 2015 Starbucks sparked controversy earlier this month when a self-proclaimed “social media personality” claimed that the coffee retailer “wanted to take Christ and Christmas off of their brand new cups,” though Christ, or any other explicitly religious symbols, have never actually appeared on the cups. It seemed like everyone had something to say about it, including Republican presidential frontrunner Donald Trump who suggested boycotting Starbucks.