Packaging the boss by Erika Fry @FortuneMagazine October 9, 2014, 7:37 AM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons There are employees, customers, investors, analysts, activists, regulators, and, of course, the media to please. Luckily, there’s help. While support staffs and functions vary widely at each company, most modern-day CEOs have a compendium of image experts at their disposal. Richard Marshall, a managing director at executive search firm Korn Ferry, says CEOs are managed increasingly like political candidates. Here, some of the services the well-prepped CEO uses to keep his reputation in check.