Why your favorite comfort food is going healthy by Benjamin Snyder @FortuneMagazine February 17, 2015, 6:57 PM EST E-mail Tweet Facebook Google Plus Linkedin Share icons Kraft really wants consumers to know its signature comfort food has a healthy side. In a new series of ads, the company is pushing its Kraft Macaroni and Cheese as packed with protein, according to Adweek. The 30-second spot “Pots Galore” (see above) features a man stirring up a hefty portion of the yellow stuff. He cites the product’s protein content as the reason behind not cooking anything else for dinner. “[The ads are] about making sure that these parents have the nutritional reassurance they need to feel better about serving Kraft Mac and Cheese,” Sara Braun, a senior marketing director on Kraft Macaroni and Cheese, told Adweek. She said that the amount of protein in a serving of Kraft’s mac and cheese isn’t anything new — the new ads are just about boosting consumer awareness.