Apple Store employees lose it when Tim Cook makes a surprise visit by Ben Geier @FortuneMagazine February 27, 2015, 3:12 PM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons Apparently Apple Store employees just go to pieces when they see boss Tim Cook come into the store. When the Apple CEO and the British newspaper The Telegraph went into a store in London, employees were shocked and excited: Cook and The Telegraph entered a rear entrance; nobody at the store bar the manager knew of the visit. I have witnessed many shop,office and factory visits before, with bosses being received in a variety of ways. In some cases, they were welcome but often they were met with indifference or, of course, outright hostility. But the reaction at the Covent Garden store was off the charts: the staff gasped, and then burst into spontaneous, loud applause as soon as they spotted Cook, who walked in behind them. It may have also helped that Cook called the London store one of his favorites in the entire world.