Apple and Beats queue up their Black Friday TV spots by Philip Elmer-DeWitt @FortuneMagazine 7:39 AM EST E-mail Tweet Facebook Google Plus Linkedin Share icons Having cut the cable TV cord before the busiest shopping day of the year, I had to go to YouTube to see how Apple was promoting its products in advance of Black Friday. Here’s what I found: Six ads in two days, three for the iPhone and three for Beats by Dre, the headphone-and-streaming-music company acquired by Apple in May for $3 billion. I liked them all. But they’re very different. Two white comedians, Justin Timberlake and Jimmy Fallon, are once again carrying the water for Apple. Beats’ SoloSelfie-with-iPhone campaign taps into a different celebrity culture. The iPhone ads Nov. 24: Gamers Nov. 24: Reservations Nov. 26: Voice text . The Beats by Dre ads Nov. 26: #SoloSelfie Kenan Thompson Tutorial Nov. 26: #SoloSelfie Nov. 26: #SoloSelfie – The Tutorial . Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple AAPL coverage at fortune.com/ped or subscribe via his RSS feed.