11 holiday gifts for alcohol drinkers by John Kell @FortuneMagazine November 24, 2014, 8:13 AM EST E-mail Tweet Facebook Google Plus Linkedin Share icons Each holiday season, liquor companies celebrate the most festive time of the year with a batch of unique, unusual, and sometimes luxurious alcoholic concoctions. What’s new in 2014? There’s a gingerbread spice-flavored liqueur, a kit to make the perfect in-flight old fashioned cocktail, and a decades-old cognac. And it isn’t just about the liquor in the bottle. Spirits companies are hoping to entice holiday shoppers with limited edition kits and seasonal labeling — even though the actual product stays the same. Another popular strategy: pairing bottles with complementary gifts, such as cocktail shakers, glassware, or bottle stoppers. The Distilled Spirits Council of the United States estimates that about 40% of the industry’s $66 billion in retail sales occur in the final three months of the year, a spike that is usually attributed to gift giving and holiday parties. Here are 11 new gift ideas for the adults on your shopping list.