SVP, Retail and Online Stores, Apple, 56
Two years into her role as Apple’s retail chief—responsible for some 12% of the company’s $233.7 billion in sales—the former Burberry CEO is working to create a new luxury retail experience. But amid a slump in iPhone sales and a slowdown in China, the pressure is on. Her first big retail project, the Apple Watch, received mixed reviews and disappointing sales. Now Ahrendts is introducing a new store look, which she debuted at the company’s flagship in San Francisco in May 2016. It includes a new landscaped help desk called the Genius Grove, movie-theater-size video screens, and a boardroom where app developers can share advice with small businesses. The question is whether any of these initiatives can help Ahrendts propel the tech giant to another year of record sales.