Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
This state-owned company is the world’s largest electric utility company and holds a monopoly in China. The core of its business revolves around constructing and operating power grids. State Grid was founded in 2002, a byproduct of China’s three-stage power sector reform that started in 1986. The reform separated the former State Power Corporation of China into two grid companies, resulting in the emergence of State Grid. The company now owns and manages five regional power grid companies and 24 electric power companies. In June, the company managed to run the Qinghai province on 100% renewable energy for seven days as part of a trial.
CEO
Kou Wei
Sector
Energy
Industry
Utilities
HQ Location
Beijing, China
Website
Years on Global 500 List
17
Employees
926,067
SPONSOR CENTER
| ($ Millions) | % change | |
|---|---|---|
| Revenues ($M) | $315,199 | -4.4% |
| Profits ($M) | $9,571.3 | -6.2% |
| Assets ($M) | $489,838 | |
| Total Stockholder Equity ($M) | $209,456 |
| Profit as % of Revenues | 3.0% | |
| Profits as % of Assets | 2.0% | |
| Profits as % of Stockholder Equity | 4.6% |
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