Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Zhang Shiping
Sector
Industrials
Industry
Textiles
HQ Location
Shandong, China
Website
Years on Global 500 List
7
Employees
117,718
SPONSOR CENTER
| ($ Millions) | % change | |
|---|---|---|
| Revenues ($M) | $53,203 | -5.3% |
| Profits ($M) | $1,270.0 | 4.3% |
| Assets ($M) | $35,439 | |
| Total Stockholder Equity ($M) | $9,855 |
| Profit as % of Revenues | 2.4% | |
| Profits as % of Assets | 3.6% | |
| Profits as % of Stockholder Equity | 12.9% |
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