Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Lower food prices and increasing competition may be good news for shoppers, but not for grocery store profit margins. Kroger, the biggest supermarket owner in the U.S., has so far weathered the storm. In fiscal 2017, Kroger nearly doubled its online sales and grew its total sales by 6.4% to $122.7 billion. The midwestern giant also created 10,000 new jobs and paid its shareholders $444 million in dividends. With more than 2,000 stores from coast to coast, Kroger has both scale and reach. As price wars intensify, Kroger is best poised to compete with Amazon in 2018 as the e-commerce giant slashes prices at its newly acquired Whole Foods Stores and continues to disrupt the retail food industry.
CEO
W. Rodney McMullen
Sector
Food & Drug Stores
Industry
Food & Drug Stores
HQ Location
Cincinnati
Website
Years on Global 500 List
24
Employees
449,000
SPONSOR CENTER
| ($ Millions) | % change | |
|---|---|---|
| Revenues ($M) | $122,662 | 6.4% |
| Profits ($M) | $1,907.0 | -3.4% |
| Assets ($M) | $37,197 | |
| Total Stockholder Equity ($M) | $6,931 |
| Profit as % of Revenues | 1.6% | |
| Profits as % of Assets | 5.1% | |
| Profits as % of Stockholder Equity | 27.5% |
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- Market Cap: NaNB
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- 52 Week Change %: 0.00
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News about Kroger
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