Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Zhang Yuliang
Sector
Financials
Industry
Real estate
HQ Location
Shanghai
Website
Years on Global 500 List
7
Employees
33,473
SPONSOR CENTER
| ($ Millions) | % change | |
|---|---|---|
| Revenues ($M) | $42,970 | 15.4% |
| Profits ($M) | $1,337.2 | 23.2% |
| Assets ($M) | $130,303 | |
| Total Stockholder Equity ($M) | $9,602 |
| Profit as % of Revenues | 3.1% | |
| Profits as % of Assets | 1.0% | |
| Profits as % of Stockholder Equity | 13.9% |
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