Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
In 2015, General Motors’ most important goal was to distance itself from the ignition switch recall scandal that cast a pall over the historic brand for much of the previous year. They did that, and had a record sales year to boot, with total global sales of 9.8 million. For 2016, GM will look to continue staking it’s claim on a still growing US auto market. The company is also inching towards the release of automated cars, a development that could potentially change the game for GM and the auto industry all together within the next decade. At the top of the company, CEO Mary Barra continues to get rave reviews for her handling of times both good and bad, but her ultimate legacy could be how she leads the company into the ae of automation.
CEO
Mary T. Barra
Sector
Motor Vehicles & Parts
Industry
Motor Vehicles and Parts
HQ Location
Detroit, MI
Employees
215,000
Website
Years on Global 500 List
22
SPONSOR CENTER
| ($ Millions) | % change | |
|---|---|---|
| Revenues ($M) | $152,356 | -2.3% |
| Profits ($M) | $9,687 | 145.3% |
| Assets ($M) | $194,520 | |
| Total Stockholder Equity ($M) | $39,871 |
| Profit as % of Revenues | 6.4% | |
| Profits as % of Assets | 5.0% | |
| Profits as % of Stockholder Equity | 24.3% |
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- Market Cap: NaNB
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- 52 Week Change %: 0.00
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News about General Motors
But the auto industry still sees weak sales for alternative fuel vehicles when gas prices are low.
Barra announced Tuesday that GM will pledge $850,000 to four nonprofits.
Avis will manage Alphabet-owned Waymo's self-driving car fleet.
Settlement terms are confidential, but it resolve hundreds of state court claims
Videos about General Motors
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