Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The maker of Mercedes Benz and Smart cars has joined Google, Audi, Tesla, and Ford in the race to develop autonomous vehicles. And in March 2016, on demand car service Uber placed a large order for 100,000 Mercedes S-Class vehicles. Germany’s second largest auto manufacturer is also investing heavily in lithium ion battery production facilities in an effort to expand its offerings of hybrid and electric cars.
CEO
Dieter Zetsche
Sector
Motor Vehicles & Parts
Industry
Motor Vehicles and Parts
HQ Location
Stuttgart, Germany
Employees
284,015
Website
Years on Global 500 List
22
SPONSOR CENTER
| ($ Millions) | % change | |
|---|---|---|
| Revenues ($M) | $165,800 | -3.8% |
| Profits ($M) | $9,345 | 1.2% |
| Assets ($M) | $235,886 | |
| Total Stockholder Equity ($M) | $58,178 |
| Profit as % of Revenues | 5.6% | |
| Profits as % of Assets | 4.0% | |
| Profits as % of Stockholder Equity | 16.1% |
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- Market Cap: NaNB
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- 52 Week Change %: 0.00
- P/E Ratio: n/a
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News about Daimler
Amid suspicions that it used 'defeat devices' like VW's
EV infrastructure startup set sights on post-diesel boom
As electro-mobility cashes in on the demise of diesel.
Wolfgang Bernhard was once considered a candidate to succeed CEO Dieter Zetsche
Alarm in Berlin as Trump raises trade war threat
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