Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Rui Xiaowu
Sector
Technology
Industry
Electronics, Electrical Equip.
HQ Location
Beijing
Website
Years on Global 500 List
8
Employees
137,135
SPONSOR CENTER
| ($ Millions) | % change | |
|---|---|---|
| Revenues ($M) | $31,990 | 6.6% |
| Profits ($M) | $166.8 | -48.2% |
| Assets ($M) | $40,400 | |
| Total Stockholder Equity ($M) | $5,513 |
| Profit as % of Revenues | 0.5% | |
| Profits as % of Assets | 0.4% | |
| Profits as % of Stockholder Equity | 3.0% |
Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc.. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions