Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Rui Xiaowu
Sector
Technology
Industry
Electronics, Electrical Equip.
HQ Location
Beijing, China
Employees
127,875
Website
Years on Global 500 List
6
SPONSOR CENTER
| ($ Millions) | % change | |
|---|---|---|
| Revenues ($M) | $31,537 | -4.7% |
| Profits ($M) | $176 | -22.9% |
| Assets ($M) | $38,158 | |
| Total Stockholder Equity ($M) | $4,871 |
| Profit as % of Revenues | 0.6% | |
| Profits as % of Assets | 0.5% | |
| Profits as % of Stockholder Equity | 3.6% |
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