Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Nearly everyone uses Google search, YouTube, or the Android operating system. As a result, Google’s parent company, Alphabet, has prospered. Its annual sales grew $20.5 billion to $110.8 billion in 2017. But last year’s $12.7 billion profit was 34% lower than a year before, partly because of a $2.7 billion antitrust fine by European regulators. While Alphabet’s shares have fluctuated over the past year, they managed to rise 18% over the 12 months ending in May.
CEO
Larry Page
Sector
Technology
Industry
Internet Services and Retailing
HQ Location
Mountain View, Calif.
Website
Years on Global 500 List
10
Employees
80,110
SPONSOR CENTER
| ($ Millions) | % change | |
|---|---|---|
| Revenues ($M) | $110,855 | 22.8% |
| Profits ($M) | $12,662.0 | -35.0% |
| Assets ($M) | $197,295 | |
| Total Stockholder Equity ($M) | $152,502 |
| Profit as % of Revenues | 11.4% | |
| Profits as % of Assets | 6.4% | |
| Profits as % of Stockholder Equity | 8.3% |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
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- Low:
- 52 Week High:
- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
- EPS:
- Dividend Yield: n/a
News about Alphabet
Deep learning could save time in the doctor's office.
Here comes another chance.
This is your Data Sheet newsletter for Thursday, October 11, 2018.
Smaller firms like Square and Yelp were not spared the financial carnage, either.
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