Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Alexander R. Wynaendts
Sector
Financials
Industry
Insurance: Life, Health (stock)
HQ Location
The Hague
Website
Years on Global 500 List
23
Employees
28,318
SPONSOR CENTER
| ($ Millions) | % change | |
|---|---|---|
| Revenues ($M) | $65,437 | 11.3% |
| Profits ($M) | $2,783.1 | 475.9% |
| Assets ($M) | $475,412 | |
| Total Stockholder Equity ($M) | $28,917 |
| Profit as % of Revenues | 4.3% | |
| Profits as % of Assets | 0.6% | |
| Profits as % of Stockholder Equity | 9.6% |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
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- Low:
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- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
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- Dividend Yield: n/a
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