The global snacking giant has reported sharply lower sales in recent quarters, with results stung by two issues: a strong U.S. dollar has ate into the company’s top line and the loss of Mondelez’s coffee brands after it sold them to create a new company called Jacobs Douwe Egberts. Mondelez still has a noncontrolling stake in the new company, but the loss of the business has helped contribute to double-digit revenue declines in recent quarters. This year, Mondelez is only targeting net organic revenue growth of at least 2%, conceding that a challenging macroeconomic environment will result in slower growth for the global $1.2 trillion snacking market. Mondelez is planning to focus on so-called “power brands,” which include Oreo cookies, Ritz crackers, Cadbury chocolate, and Trident gum, while also eliminating less profitable lines to help simplify the company’s supply chain.
News about Mondelez International
The company wants a bigger bite of "snacking growth opportunities around the world."
Mondelez is targeting consumers in China and India to develop an appetite for American snacks.
And they'll taste like birthday cake.
The possibility of a hard Brexit has chocolate lovers and confectioners preparing for the worst.
Videos about Mondelez International
CEO Dirk Van de Put hopes Oreo yogurt and other innovative snacks will boost sales.
There is no taste-testing experience required for the position.
Fortune's Patti Sellers sits down with CEO Irene Rosenfeld to talk about how activist are effecting Mondelēz international.