If you’re looking for a new home in the U.S., chances are you’re using Zillow. The online real estate group—which includes brands like HotPads and StreetEasy—accounts for nearly two-thirds of the total online real estate category, and the term “Zillow” is now searched more frequently than “real estate” in the U.S. The Seattle company has been on a buying spree of its own, with the $3.5 billion purchase of rival Trulia in 2014, the headliner among 13 acquisitions in six years. To keep its edge, Zillow wants to sharpen its marquee Zestimate algorithm, which tracks home values. The company recently offered a $1 million Zillow Prize to data scientists for the best tweak.
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