E-commerce is booming in all segments in China, including fashion—the niche that Vipshop specializes in. The online store runs discount promotions on brand-name clothing. Product revenue surged from roughly $3 billion in 2014 to $10 billion in 2017. Its active customer base grew 6% in Q2 to 29.8 million, a rise Vipshop attributes in part to new partnerships with the larger Tencent and JD.com. Such deals could help Vipshop personalize customer experiences through data-sharing arrangements and introduce social elements to its online shopping.
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