The Future 50




Six years ago, ServiceNow’s market share in IT service management stood at 10%. By last year, the cloud-based platform, which helps IT teams run an organization’s technology infrastructure, had leaped to 40%. ServiceNow claims 42% of the 2,000 largest global companies among its customer base; better yet, it has a 97% retention rate. While this growth has come without much profit­—think of it as an IT Amazon—sales have risen almost 700% over the past five years, and the company aims to hit $4 billion in revenue, a 130% jump from today’s mark, by 2020.

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Overall Score







John J. Donahoe II



HQ Location

Santa Clara, Calif.

Revenues ($M) (Past 12 Months)


Profits ($M) (Past 12 Months)


Market Value as of Oct. 10, 2018 ($M)


Revenue and net income for 12 months ended June 30, 2018. Sources: Bloomberg; S&P Global.

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