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The Future 50

Photograph by Spencer Lowell
leaders

1

Salesforce

CRM

Salesforce cofounder and CEO Marc Benioff draws inspiration for his company’s constant innovation from everywhere, even the residual energy from the dormant volcano underneath his vacation home on the Big Island of Hawaii. Indeed, innovation permeates the everyday routine at Salesforce. (For more on the company’s culture of innovation, read “Benioff in Bloom”.) The tone is set by Benioff himself, who at Salesforce has pioneered a new business model (subscription software), a new technology model (storing a customer’s applications online), and a new philanthropic model (which dictates giving away product, equity, and the time of its employees).

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Overall Score

4.9

Sector

Technology

Industry

Computer Software

CEO

Marc R. Benioff

Employees

27,155

HQ Location

San Francisco, Calif.

Revenues ($M) (Past 12 Months)

$9,388

Profits ($M) (Past 12 Months)

$-80

Market Value as of Oct. 9, 2017 ($M)

$69,189

Revenue and net income for 12 months ended July 31, 2017. Source: S&P Global.
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