The maker of TurboTax and QuickBooks software is a master of self-disruption: a skill every business increasingly needs and most don’t have. The company’s method, which isn’t simple, works because it’s hard-wired into the culture. And is it ever effective: After 34 years and several tech revolutions, Intuit has defeated all challengers and is delivering knockout results: Its sales have risen 36% since 2012 to $5.2 billion, profits are at an all-time high, and its return on capital is a towering 60%. At 19.3%, Intuit’s research & development spending as a percentage of sales is higher than Alphabet’s or Amazon’s.
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Most tax filers know very little about the people doing their taxes.
We’ll have to learn how to live with it.
Death and taxes and bitcoin.
This is the time to jump to your next great gig.