Once known mostly for its sexually suggestive and (in the eyes of many) sexist TV ads, web hosting company GoDaddy has, since its IPO in 2015, been earning plaudits for its financial performance. The company, which provides a marketplace to buy domain names and website-building tools for small businesses, had sales of $1.85 billion last year. Such is the company’s online ubiquity that 19% of the world’s registered domains are with GoDaddy. The immediate future, however, will require negotiating—CEO Blake Irving, who has overseen an image makeover of the company, will retire by the end of this year. The Scottsdale-based business must also continue building its defenses after cyberattacks on its domains in recent years, and broadening its customer base into Europe and Asia.
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GoDaddy CEO Blake Irving: Put yourself out there "in a way that is, frankly, frightening."