The Santa Monica gaming giant has ridden its industry’s growth to new highs over the past four years. It appears the sector may now be slowing. But Activision is looking past games: Its ambition is to become the 21st-century Walt Disney Co. Look no further than Activision’s heavy investments in e‑sports (the curious spectacle of watching professional gamers compete with one another in an arena) and in film and television studios to better capitalize on its popular game franchises.
Looking for leads, investment insights, or competitive intelligence?
News about Activision Blizzard
'Black Ops 4' marketing machine revs up.
Only two video game publishing executives are scheduled to attend.
This is your Data Sheet newsletter for Thursday, March 8, 2018.
What it’s like to work at a video game powerhouse.
He's responsible for the popular gaming franchises "Call of Duty," "Destiny," and "Skylanders."