The restaurant company operates brands including Taco Bell, KFC, and Pizza Hut in the U.S. and abroad.
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Lei died in 1962 and is now remembered as a hero to Chinese Communists.
Will this help it beat Domino's in the war over delivery pizza?
Marisa Thalberg, global chief brand officer for the popular Tex-Mex food chain, explains how Taco Bell engages its customers.