The discount retailer reaped the benefits of billions of dollars of investments in its stores, supply chain, and the development of new brands in recent years, sending sales up 3.7% last year and laying to rest the notion that Walmart and Amazon were leaving it behind. Target’s online sales rose 36% and its stores filled the majority of those orders, ensuring speedier and more efficient delivery. Its new store brands like Universal Thread (denim) and Heydey (electronics) quickly found favor with shoppers, strengthening its cheap-chic ethos, while Target seemed at last to find a winning formula for its grocery business.
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