Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The New York-based firm formerly known as McGraw Hill Financial sells financial information and analytics through brands like S&P Global Ratings and S&P Dow Jones Indices.
CEO
Douglas L. Peterson
CEO Title
President, Chief Executive Officer & Director
Sector
Business Services
Industry
Financial Data Services
HQ Location
New York, N.Y.
Website
Years on Fortune 500 List
65
Employees
21,200
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $6,258 | 3.2% |
| Profits ($M) | $1,958.0 | 30.9% |
| Assets ($M) | $9,458 | |
| Total Stockholder Equity ($M) | $628 |
| Profit as % of Revenues | 31.3% | |
| Profits as % of Assets | 20.7% | |
| Profits as % of Stockholder Equity | 311.8% |
| Earnings Per Share ($) | 7.73 | |
| EPS % Change (from 2017) | 33.7% | |
| EPS % Change (5 year annual rate) | 9.5% | |
| EPS % Change (10 year annual rate) | 11.9% |
| Total Return to Investors (2018) | 1.4% | |
| Total Return to Investors (5 year, annualized) | 18.2% | |
| Total Return to Investors (10 year, annualized) | 24.9% |
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- Market Cap: NaNB
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- 52 Week Change %: 0.00
- P/E Ratio: n/a
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- Dividend Yield: n/a
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