Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Douglas L. Peterson
CEO Title
President, Chief Executive Officer & Director
Sector
Business Services
Industry
Financial Data Services
HQ Location
New York, NY
Website
Years on Fortune 500 List
23
Employees
20,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $5,661 | 6.6% |
| Profits ($M) | $2,106.0 | 82.2% |
| Assets ($M) | $8,669 | |
| Total Stockholder Equity ($M) | $650 | |
| Market Value — as of March 31, 2017 ($M) | $33,805 |
| Profit as % of Revenues | 37.2% | |
| Profits as % of Assets | 24.3% | |
| Profits as % of Stockholder Equity | 324.0% |
| Earnings Per Share ($) | 7.94 | |
| EPS % Change (from 2015) | 88.6% | |
| EPS % Change (5 year annual rate) | 21.5% | |
| EPS % Change (10 year annual rate) | 12.7% |
| Total Return to Investors (2016) | 10.5% | |
| Total Return to Investors (5 year, annualized) | 22.1% | |
| Total Return to Investors (10 year, annualized) | 7.4% |
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- 52 Week Change %: 0.00
- P/E Ratio: n/a
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