Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The New York-based firm formerly known as McGraw Hill Financial sells financial information and analytics through brands like Standard & Poor’s ratings and S&P Dow Jones Indices.
CEO
Douglas L. Peterson
CEO Title
President, Chief Executive Officer & Director
Sector
Business Services
Industry
Financial Data Services
HQ Location
New York City
Website
Years on Fortune 500 List
24
Employees
20,400
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $6,063 | 7.1% |
| Profits ($M) | $1,496.0 | -29.0% |
| Assets ($M) | $9,425 | |
| Total Stockholder Equity ($M) | $711 | |
| Market Value — as of March 29, 2018 ($M) | $47,643 |
| Profit as % of Revenues | 24.7% | |
| Profits as % of Assets | 15.9% | |
| Profits as % of Stockholder Equity | 210.4% |
| Earnings Per Share ($) | 5.78 | |
| EPS % Change (from 2016) | -27.2% | |
| EPS % Change (5 year annual rate) | 30.5% | |
| EPS % Change (10 year annual rate) | 7.0% |
| Total Return to Investors (2017) | 59.3% | |
| Total Return to Investors (5 year, annualized) | 27.2% | |
| Total Return to Investors (10 year, annualized) | 17.4% |
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- Market Cap: NaNB
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- 52 Week Change %: 0.00
- P/E Ratio: n/a
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