Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Debra A. Crew
CEO Title
President, Chief Executive Officer & Director
Sector
Food, Beverages & Tobacco
Industry
Tobacco
HQ Location
Winston-Salem, NC
Website
Years on Fortune 500 List
18
Employees
5,525
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $12,503 | 17.1% |
| Profits ($M) | $6,073.0 | 86.7% |
| Assets ($M) | $51,095 | |
| Total Stockholder Equity ($M) | $21,711 | |
| Market Value — as of March 31, 2017 ($M) | $89,862 |
| Profit as % of Revenues | 48.6% | |
| Profits as % of Assets | 11.9% | |
| Profits as % of Stockholder Equity | 28.0% |
| Earnings Per Share ($) | 4.25 | |
| EPS % Change (from 2015) | 65.4% | |
| EPS % Change (5 year annual rate) | 28.8% | |
| EPS % Change (10 year annual rate) | 15.3% |
| Total Return to Investors (2016) | 25.6% | |
| Total Return to Investors (5 year, annualized) | 27.5% | |
| Total Return to Investors (10 year, annualized) | 19.3% |
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- Market Cap: NaNB
- Next Earnings Date:
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- 52 Week Change %: 0.00
- P/E Ratio: n/a
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- Dividend Yield: n/a
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