Procter & Gamble fought ferociously for most of 2017 to keep activist investor Nelson Peltz off its board, in the most expensive proxy battle in corporate history. Though Peltz lost by a minuscule margin, P&G eventually acknowledged the broad support he enjoyed, and appointed him to the board effective March 2018. He and CEO David Taylor agree on one thing: P&G badly needs fixing. The stock has performed poorly since its pre-recession peak, and while the company is the world’s largest in consumer packaged goods, it has been losing market share in several important categories. Once dominant in product innovation, it has been slow to introduce significant new products over the past decade.
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