Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Andre Calantzopoulos
CEO Title
Chief Executive Officer & Director
Sector
Food, Beverages & Tobacco
Industry
Tobacco
HQ Location
New York, NY
Website
Years on Fortune 500 List
9
Employees
79,500

#398
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $26,685 | -0.4% |
| Profits ($M) | $6,967.0 | 1.4% |
| Assets ($M) | $36,851 | |
| Total Stockholder Equity ($M) | $-12,688 | |
| Market Value — as of March 31, 2017 ($M) | $175,349 |
| Profit as % of Revenues | 26.1% | |
| Profits as % of Assets | 18.9% | |
| Profits as % of Stockholder Equity | - |
| Earnings Per Share ($) | 4.48 | |
| EPS % Change (from 2015) | 1.4% | |
| EPS % Change (5 year annual rate) | -1.6% | |
| EPS % Change (10 year annual rate) | - |
| Total Return to Investors (2016) | 8.6% | |
| Total Return to Investors (5 year, annualized) | 7.6% | |
| Total Return to Investors (10 year, annualized) | - |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
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- Low:
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- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
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- Dividend Yield: n/a
News about Philip Morris International
Tobacco waste contains over 7,000 toxic chemicals that poison the environment, the WHO says.
This group may be more vulnerable to health risks.
The company has invested over $2 billion into potentially "reduced risk" products.
British American Tobacco already owns 42% of the company.
Marlboro owner Philip Morris International is estimated to hold more than 70% of the market.
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