PepsiCo been remaking itself under CEO Indra Nooyi. The company is moving in the direction of consumers who claim to want healthier choices free from artificial ingredients. Case in point: Soda sales declined in 2016 for the 12th consecutive year. PepsiCo has increased its investment in R&D by 45% since 2011 in order to develop products like Tropicana with probiotics and gluten-free organic Tostitos. The funds also have gone toward manufacturing developments like a frying technique that has helped reduce the amount of fat in a potato chip by 20%. PepsiCo—with 22 brands with $1 billion or more in sales—now says the company’s Pepsi-Cola trademarked products make up just 12% of sales. Overall sales were essentially flat last year, but profits jumped 16%.
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