PepsiCo CEO Indra Nooyi has been on a mission to transform the beverage and snacking giant as consumers seek out healthier fare amid a shifting retail landscape. The company has responded with investments in digital, which helped grow e-commerce sales into a $1 billion business last year. PepsiCo’s focus on “better for you” and “good for you” products led to the launch of veggie chips and new kombucha flavors, but the company’s core North America soda business took a hit as it admittedly moved too much attention toward its new, healthier goods. A one-time $2.5 billion tax charge in the fourth quarter amid tax reform led to a 23% decline in profits for the year.
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