Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
James T. Morris
CEO Title
Chairman, President & Chief Executive Officer
Sector
Financials
Industry
Insurance: Life, Health (Stock)
HQ Location
Newport Beach, CA
Website
Years on Fortune 500 List
21
Employees
3,628
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $9,169 | 6.1% |
| Profits ($M) | $824.0 | 24.7% |
| Assets ($M) | $143,298 | |
| Total Stockholder Equity ($M) | $11,022 | |
| Market Value — as of March 31, 2017 ($M) | - |
| Profit as % of Revenues | 9.0% | |
| Profits as % of Assets | 0.6% | |
| Profits as % of Stockholder Equity | 7.5% |
| Earnings Per Share ($) | - | |
| EPS % Change (from 2015) | - | |
| EPS % Change (5 year annual rate) | - | |
| EPS % Change (10 year annual rate) | - |
| Total Return to Investors (2016) | - | |
| Total Return to Investors (5 year, annualized) | - | |
| Total Return to Investors (10 year, annualized) | - |
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