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Denis Balibouse—Reuters

90

Nike

NKE

Nike remains the largest athletic apparel maker in the world, though its hegemony is under pressure. The company turned in three straight quarters of growth in 2018, turning around an extended slump that allowed German rival Adidas to emerge as the more profitable of the two. But in 2018, the company’s big bet was Colin Kaepernick. The quarterback and controversial civil rights activist played a starring role in the 30th anniversary of the company’s “Just Do It” marketing campaign, a series of five ads which first rattled, then delighted, investors. Despite political headwinds, the company showed continued strength in China, with 2018 sales of $1.54 billion, a 26% jump from the year prior. And the company continues to reduce its traditional retail presence to focus on direct-to-consumer sales.

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CEO

Mark G. Parker

CEO Title

Chairman, President & Chief Executive Officer

Sector

Apparel

Industry

Apparel

HQ Location

Beaverton, Ore.

Years on Fortune 500 List

25

Employees

73,100

Figures are for fiscal year ended May 31, 2018.
Key Financials (Last Fiscal Year)
$ millions% change
Revenues ($M)$36,3976.0%
Profits ($M)$1,933.0-54.4%
Assets ($M)$22,536
Total Stockholder Equity ($M)$9,812
Profit Ratios
Profit as % of Revenues5.3%
Profits as % of Assets8.6%
Profits as % of Stockholder Equity19.7%
Earnings Per Share (Last Fiscal Year)
Earnings Per Share ($)1.17
EPS % Change (from 2017)-53.4%
EPS % Change (5 year annual rate)-2.9%
EPS % Change (10 year annual rate)2.3%
Total Return
Total Return to Investors (2018)19.9%
Total Return to Investors (5 year, annualized)14.9%
Total Return to Investors (10 year, annualized)20.8%
STOCK QUOTE
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News about Nike

'Catastrophic for Our Consumers': Nike, Adidas Slam Tariffs In Open Letter to Trump

Over 170 companies joined forces to pen the letter urging Trump to reconsider his tariffs.

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Nike App Stomps on 'Archaic' Foot-Measuring Tool

The manufacturer of the 92-year-old Brannock device says the real threat to their old-school tech is the demise of brick-and-mortar stores.

Read More →