Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The 93-year-old insurer had a rough year as severe hurricanes and wildfires destroyed homes and other property, forcing Nationwide to pay almost $17 billion in claims. But while revenues dipped slightly, its profits more than doubled due to benefits stemming from the 2017 tax reform legislation. At the same time, the company has been building on its core homeowners, life, and auto policy offerings by investing and partnering with startups specializing in insurance tech, a.k.a. insurtech.
CEO
Stephen S. Rasmussen
CEO Title
Chief Executive Officer & Director
Sector
Financials
Industry
Insurance: Property and Casualty (Mutual)
HQ Location
Columbus, Ohio
Website
Years on Fortune 500 List
25
Employees
30,472
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $43,270 | -1.5% |
| Profits ($M) | $512.6 | 107.9% |
| Assets ($M) | $214,141.9 | |
| Total Stockholder Equity ($M) | $14,478.1 |
| Profit as % of Revenues | 1.2% | |
| Profits as % of Assets | 0.2% | |
| Profits as % of Stockholder Equity | 3.5% |
| Earnings Per Share ($) | - | |
| EPS % Change (from 2017) | - | |
| EPS % Change (5 year annual rate) | - | |
| EPS % Change (10 year annual rate) | - |
| Total Return to Investors (2018) | - | |
| Total Return to Investors (5 year, annualized) | - | |
| Total Return to Investors (10 year, annualized) | - |
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