Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The life, property and auto insurer Nationwide jumps two spots up this year’s list after growing sales 10%, thanks to a boost in its financial services business. Unlike some of its peers, accounting changes from the recent tax reform law had little effect on Nationwide’s bottom line. But the company’s profits still fell 26%, as the brutal hurricane season and west coast wildfires left unprecedented damage in their wake–along with a tidal wave of insurance claims.
CEO
Stephen S. Rasmussen
CEO Title
Chief Executive Officer
Sector
Financials
Industry
Insurance: Property and Casualty (Mutual)
HQ Location
Columbus, Ohio
Website
Years on Fortune 500 List
24
Employees
33,135
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $43,940 | 9.6% |
| Profits ($M) | $246.5 | -26.2% |
| Assets ($M) | $221,257 | |
| Total Stockholder Equity ($M) | $14,741 | |
| Market Value — as of March 29, 2018 ($M) | - |
| Profit as % of Revenues | 0.6% | |
| Profits as % of Assets | 0.1% | |
| Profits as % of Stockholder Equity | 1.7% |
| Earnings Per Share ($) | - | |
| EPS % Change (from 2016) | - | |
| EPS % Change (5 year annual rate) | - | |
| EPS % Change (10 year annual rate) | - |
| Total Return to Investors (2017) | - | |
| Total Return to Investors (5 year, annualized) | - | |
| Total Return to Investors (10 year, annualized) | - |
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