Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The global snacking giant spun off from Kraft Foods in 2012 and markets products in 165 countries. Associated brands include Cadbury, Oreo, and Chips Ahoy!
CEO
Dirk Van de Put
CEO Title
Chairman & Chief Executive Officer
Sector
Food, Beverages & Tobacco
Industry
Food Consumer Products
HQ Location
Deerfield, Ill.
Years on Fortune 500 List
11
Employees
83,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $25,896 | -0.1% |
| Profits ($M) | $2,922.0 | 76.1% |
| Assets ($M) | $63,109 | |
| Total Stockholder Equity ($M) | $26,111 | |
| Market Value — as of March 29, 2018 ($M) | $62,066 |
| Profit as % of Revenues | 11.3% | |
| Profits as % of Assets | 4.6% | |
| Profits as % of Stockholder Equity | 11.2% |
| Earnings Per Share ($) | 1.91 | |
| EPS % Change (from 2016) | 81.9% | |
| EPS % Change (5 year annual rate) | 2.2% | |
| EPS % Change (10 year annual rate) | 1.7% |
| Total Return to Investors (2017) | -1.7% | |
| Total Return to Investors (5 year, annualized) | 12.8% | |
| Total Return to Investors (10 year, annualized) | 10.1% |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
- High:
- Low:
- 52 Week High:
- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
- EPS:
- Dividend Yield: n/a
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