Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The global snacking giant spun off from Kraft Foods in 2012 and markets products in 165 countries. Associated brands include Cadbury, Oreo, and Chips Ahoy!
CEO
Dirk Van de Put
CEO Title
Chairman & Chief Executive Officer
Sector
Food, Beverages & Tobacco
Industry
Food Consumer Products
HQ Location
Deerfield, Ill.
Years on Fortune 500 List
46
Employees
80,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $25,938 | 0.2% |
| Profits ($M) | $3,381.0 | 15.7% |
| Assets ($M) | $62,729 | |
| Total Stockholder Equity ($M) | $25,637 |
| Profit as % of Revenues | 13.0% | |
| Profits as % of Assets | 5.4% | |
| Profits as % of Stockholder Equity | 13.2% |
| Earnings Per Share ($) | 2.28 | |
| EPS % Change (from 2017) | 19.4% | |
| EPS % Change (5 year annual rate) | 0.8% | |
| EPS % Change (10 year annual rate) | 1.7% |
| Total Return to Investors (2018) | -4.4% | |
| Total Return to Investors (5 year, annualized) | 4.4% | |
| Total Return to Investors (10 year, annualized) | 11.4% |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
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- Low:
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- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
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- Dividend Yield: n/a
News about Mondelez International
Mondelez International is ranked number 117 on the Fortune 500 with revenues of $26 billion.
The halal designation has stirred anti-Muslim rhetoric.
The company wants a bigger bite of "snacking growth opportunities around the world."
Mondelez is targeting consumers in China and India to develop an appetite for American snacks.
And they'll taste like birthday cake.
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