Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Microsoft’s foray into cloud computing continues to pay off. In March, Microsoft CEO Satya Nadella reorganized the company to deemphasize the once mighty Windows operating system in favor of the faster growing Azure cloud computing business. The tweaks were important, both strategically and symbolically. Microsoft may have missed out on the rise of mobile, but it’s going full steam ahead in the cloud. Buoyed by strong growth over the past year, the company’s shares have soared 40% during the 12 months ending in May
CEO
Satya Nadella
CEO Title
Chief Executive Officer & Director
Sector
Technology
Industry
Computer Software
HQ Location
Redmond, Wash.
Website
Years on Fortune 500 List
24
Employees
124,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $89,950 | 5.4% |
| Profits ($M) | $21,204.0 | 26.2% |
| Assets ($M) | $241,086 | |
| Total Stockholder Equity ($M) | $72,394 | |
| Market Value — as of March 29, 2018 ($M) | $702,760 |
| Profit as % of Revenues | 23.6% | |
| Profits as % of Assets | 8.8% | |
| Profits as % of Stockholder Equity | 29.3% |
| Earnings Per Share ($) | 2.71 | |
| EPS % Change (from 2016) | 29.0% | |
| EPS % Change (5 year annual rate) | 6.3% | |
| EPS % Change (10 year annual rate) | 6.7% |
| Total Return to Investors (2017) | 40.7% | |
| Total Return to Investors (5 year, annualized) | 29.6% | |
| Total Return to Investors (10 year, annualized) | 11.9% |
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- Market Cap: NaNB
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News about Microsoft
Announcement expected at next month's Game Developer's Conference.
Cloudera merged with its rival Hortonworks in January.
On their agenda? A.I. ethics and the digital divide.
Google Cloud chief Thomas Kurian spoke at the Goldman Sachs technology and Internet conference
A focus on high-income brackets is "missing the picture".
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