Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Briefly in April, Microsoft’s valuation topped $1 trillion, making the enterprise technology giant the third U.S. company after Apple and Amazon to pass the milestone. It’s another feather in the cap for CEO Satya Nadella who has pushed Microsoft to focus on its fast-growing Azure cloud computing business rather than its legacy Windows operating system. The cloud pivot has paid off well for Microsoft, which had $110.4 billion in revenue during its fiscal 2018, a 14% gain from the previous year.
CEO
Satya Nadella
CEO Title
Chief Executive Officer & Director
Sector
Technology
Industry
Computer Software
HQ Location
Redmond, Wash.
Website
Years on Fortune 500 List
25
Employees
131,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $110,360 | 22.7% |
| Profits ($M) | $16,571.0 | -21.8% |
| Assets ($M) | $258,848 | |
| Total Stockholder Equity ($M) | $82,718 |
| Profit as % of Revenues | 15.0% | |
| Profits as % of Assets | 6.4% | |
| Profits as % of Stockholder Equity | 20.0% |
| Earnings Per Share ($) | 2.13 | |
| EPS % Change (from 2017) | -21.4% | |
| EPS % Change (5 year annual rate) | -3.8% | |
| EPS % Change (10 year annual rate) | 1.3% |
| Total Return to Investors (2018) | 20.7% | |
| Total Return to Investors (5 year, annualized) | 25.1% | |
| Total Return to Investors (10 year, annualized) | 20.9% |
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- Market Cap: NaNB
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News about Microsoft
But don't expect them to start playing nice anytime soon.
Not a murder-mystery in the bunch.
The companies could partner in cloud-computing and AI, including possibly using Microsoft’s Azure for video and content-streaming services.
Walmart’s new robot “smart assistants” are good news for employees.
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