The 78-year-old hamburger chain has been making some changes to adapt to a new wave of consumers who want healthy, organic, and less processed food. Recent changes include using fresh beef in its quarter-pound burgers in the U.S. instead of frozen beef.
Looking for leads, investment insights, or competitive intelligence?
News about McDonald’s
The battle comes courtesy of Wendy's defending its standing as the industry's top seller of bacon cheeseburgers.
Among the latest accepting the payment method are Target and Taco Bell.