Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The 70-year old global toy company’s brands include Barbie, Fisher-Price, Hot Wheels, American Girl dolls and Matchbox.
CEO
Margaret H. Georgiadis
CEO Title
Chief Executive Officer & Director
Sector
Household Products
Industry
Toys, Sporting Goods
HQ Location
El Segundo, CA
Website
Years on Fortune 500 List
23
Employees
32,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $5,457 | -4.3% |
| Profits ($M) | $318.0 | -13.9% |
| Assets ($M) | $6,494 | |
| Total Stockholder Equity ($M) | $2,407.8 | |
| Market Value — as of March 31, 2017 ($M) | $8,770 |
| Profit as % of Revenues | 5.8% | |
| Profits as % of Assets | 4.9% | |
| Profits as % of Stockholder Equity | 13.2% |
| Earnings Per Share ($) | 0.92 | |
| EPS % Change (from 2015) | -14.8% | |
| EPS % Change (5 year annual rate) | -15.8% | |
| EPS % Change (10 year annual rate) | -5.0% |
| Total Return to Investors (2016) | 6.5% | |
| Total Return to Investors (5 year, annualized) | 4.4% | |
| Total Return to Investors (10 year, annualized) | 6.3% |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
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- Low:
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- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
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- Dividend Yield: n/a
News about Mattel
The tech giant is stuck in a leadership crisis.
The toy firm waded into a long-running argument.
The Barbie collection includes Gabby Douglas, Martyna Wojciechowska, Katherine Johnson, and Amelia Earhart.
Mattel and Tynker are turning to Barbie to boost girl's STEM education
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