Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Joseph A. Sullivan
CEO Title
Chairman & Chief Executive Officer
Sector
Financials
Industry
Securities
HQ Location
Baltimore, MD
Website
Years on Fortune 500 List
-
Employees
3,066
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $2,661 | -5.6% |
| Profits ($M) | $-25.0 | -110.6% |
| Assets ($M) | $7,520 | |
| Total Stockholder Equity ($M) | $4,213.6 | |
| Market Value — as of March 31, 2017 ($M) | $3,519 |
| Profit as % of Revenues | -0.9% | |
| Profits as % of Assets | -0.3% | |
| Profits as % of Stockholder Equity | -0.6% |
| Earnings Per Share ($) | -0.25 | |
| EPS % Change (from 2015) | -112.3% | |
| EPS % Change (5 year annual rate) | - | |
| EPS % Change (10 year annual rate) | - |
| Total Return to Investors (2016) | -21.7% | |
| Total Return to Investors (5 year, annualized) | 6.2% | |
| Total Return to Investors (10 year, annualized) | -9.5% |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
- High:
- Low:
- 52 Week High:
- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
- EPS:
- Dividend Yield: n/a
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