Most of the supermarket industry has fallen prey to Walmart’s drive into grocery over the last decade. Not Kroger. The Midwestern supermarket giant had a knockout 2015 with an 18% jump in profits. The following year wasn’t so kind. A deflationary environment read: aggressive industry promotions that reduce earnings weighed down the entire category in 2016. Still, the U.S.’s second-largest food retailer has a robust strategy. It will need it as it fights shaky consumer confidence and low commodity costs. Kroger was founded in 1883 and is headquartered in Cincinnati, Ohio.
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News about Kroger
It's slashing prices even more to keep customers.
Grocery stores practically invented the "loss leader."
Data Sheet—Tuesday, August 29, 2017
Kroger's stock alone shed 7.6%.