Lower food prices and increasing competition may be good news for shoppers, but not for grocery store profit margins. Kroger, the biggest supermarket owner in the U.S., has so far weathered the storm. In fiscal 2017, Kroger nearly doubled its online sales and grew its total sales by 6.4% to $122.7 billion. The midwestern giant also created 10,000 new jobs and paid its shareholders $444 million in dividends. With more than 2,000 stores from coast to coast, Kroger has both scale and reach. As price wars intensify, Kroger is best poised to compete with Amazon in 2018 as the e-commerce giant slashes prices at its newly acquired Whole Foods Stores and continues to disrupt the retail food industry.
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